• What is marketing?
• Marketing vs Digital Marketing
• Various Digital Marketing Platforms?
• Market Analysis?
• Scope of Digital Marketing?
• What is advertising?
• Difference between traditional and Digital Marketing

• What are domain names and different extensions?
• What is web hosting?
• Different types of web hosting
• How to purchase a domain name and hosting?
• What are name servers, and how to use them?
• What is cPanel and its dashboard?
• What is WordPress and its installation?
• Understanding the WordPress dashboard
• How to set the appearance of your website?
• How to use the editor tool in WordPress?
• How to add a Post / Page in WordPress?
• Installing all the necessary plugins in WordPress 1
• How to add and optimize images in WordPress?

• Canva
• Logo’s
• Brochure
• Flyers
• Posts
• Videos
• Banners

• Why do blogging and its scope?
• What is a niche, and how to think of one?
• Keyword Research Process
• Basic guidelines of Google for bloggers
• What is keyword density, and how to use it?
• What are sitemaps?
• What are schema.org and robots.txt?
• External and internal linking in a website
• What are Google Algorithm Updates?
• How to recover from Google Algorithm updates?
• What is Google Sandbox?

• What is SEO & Why do we do it?
• How does a search engine work?
• Keyword research and SEO
• Google Trends & Insights
• Search Engine Tools & Services
• Black Hat, White Hat SEO- Case Study and Implementation
• Αn Evolution of Grey Hat SEO.

On Page

• Keyword Placement vs Keyword Stuffing.
• How to make website structure SEO friendly?
• How to avoid basic SEO mistakes?
• Using Internal linking for doing SEO
• Site analysis
• Google Crawlers & Bots

Off Page

• Competition Analysis
• What are backlinks?
• Various types of backlinks
• What is link building, and how to do it?
• Link-building strategies
• Web 2.0
• How to make reports of Off Page and On Page

• Overview of Google Analytics
• Understanding Google Analytics dashboard
• Understanding Google Analytics structure
• What are bounce rate, page views, and sessions?
• Performance Analysis
• Applying filters and segments

• Introduction to Google Analytics 4
• Reporting and analysis in GA4
• GA4 Advanced Features & Setup

• Google Search Console Overview
• Google Webmasters structure
• How to index your website?
• What are sitemaps, and how to create them?
• Error tracking in Google Webmasters

• Find the niche
• How to write SEO-friendly content?
• How to check plagiarism?
• Content tools
• How to write blogs?
• Scriptwriting (specifically for video)

• What are social media platforms?
• Facebook
• Instagram
• LinkedIn
• Twitter
• Snapchat
• Pinterest
• Reddit
• How to create a store on Facebook and Instagram?
• Policies of social media platforms
• Latest trend research on all social media platforms
• Tools for hashtags and captions
• Tools for scheduling social media posts
• Content research for posting

• What is Google Tag Manager?
• How does it work?
• Importance of Google Tag Manager.

• Impact of Videos
• What is Video Marketing?
• Why Video Marketing?
• Benefits of Video Marketing
• Strategies for Video Marketing
• Best Video Sharing Platforms
• Video Marketing through Youtube
• Video Monetization
• Channel Creation
• Channel Optimization
• Video Optimization
• Uploading and Managing Videos
• SEO for Videos
• Video Sharing Techniques

• What is performance marketing?
• Why performance marketing?
• Scope of performance marketing
• Performance marketing channel (Social Media, S.E.M.).

• Introduction
• The Value of Social Media
• Social Media Right Practices
• Find the Right Network for You
• Sales funnel creation

Facebook and Instagram

• Creating strong Profiles on Facebook and Instagram
• How do Facebook ads work?
• Different types of Facebook ads
• Understanding each Facebook ad type in detail
• Understanding the interests of your niche
• Database Management
• F.B. Marketing Plugins
• Facebook and Instagram ad policies

LinkedIn-

• Creating a profile
• How do LinkedIn ads work?
• Product and Brand Promotion activities
• LinkedIn marketing Plugins
• Data Management
• Twitter Marketing
• Twitter for Business
• Retweet hacks
• How to use Hashtags?
• Strategy for Twitter marketing
• Implementation step-by-step decoded

• What is Google Adwords?
• How to create a Google Adwords account?
• Know about Google Adwords Fundamentals
• Advanced Keyword Research
• Understanding ad position in Google Search
• How to write engaging Ad Titles and Descriptions?
• How to do keyword optimization?
• Search vs Display ad campaigns
• Bidding Strategy & Hacks
• Landing Pages- all-in-one guide
• Campaign Designing and Launching
• Sales funnel creation

• Native Ads overview
• Difference between Native Advertising and Regular Advertising
• How to place & use Native Ads?
• Benefits of Native Ads

• What are lead Magnets?
• How Can Lead Magnets Benefit You?
• How to use Lead Magnets?
• How can Lead Magnets attract new customers?

• Niche research
• How to find products (tools and methods)?
• How to set up an e-commerce website (WordPress and Shopify)?
• How to upload a product on a website?
• How to make a product page that converts?
• How to find a supplier?
• Promoting products on sales channels ( Facebook & Google ads)
• Maintaining brand online presence
• Understanding unit economics
• Scaling strategies and methods

• What is Email Marketing?
• How does Email Marketing work?
• How to send bulk emails?
• How to create a funnel?
• Email Marketing Automation?
• What are autoresponders?
• Paid vs Free Email Marketing tools
• Email Marketing of e-commerce websites

• What is a Meme?
• What is the meaning of Meme Marketing?
• How can Memes be used in marketing?
• What is the role of Memes in digital marketing?
• Meme Marketing Examples from Well-Known Brands
• Benefits of Meme Marketing
• How to Build a Meme Marketing Strategy? – Meme Marketing Tips

• What is a brand?
• Brand strategy
• Brand management
• How to design a marketing campaign?

• What is influencer marketing?
• The advantages of influencer marketing
• Different influencer marketing platforms.
• Identify the right influencer through segmentation, targeting, and positioning
• How can your customers become your influencers?

• How to choose a vlogging niche
• How to start Vlogging?
• How to increase traffic on your vlogs?
• Best channels for Vlogging
• How to earn through Vlogging?

• What is Shopify?
• Planning the store
• How to set up Shopify?
• How to add and manage Shopify collections?
• How to edit Shopify themes?
• How to add a custom domain?

• How to create a Google AdSense account?
• How to create users in Google AdSense?
• How to manage your personal settings in Google AdSense?
• How to create Ads in Google AdSense?
• How to set up Auto Ads in Google AdSense?

• Overview of affiliate marketing
• C.P.A. vs affiliate marketing
• Know about marketplaces
• Current trends of affiliate marketing
• Organic vs Paid affiliate marketing
• Competition analysis in affiliate marketing

• What is freelancing?
• How to create a profile as a freelancer?
• Where to do freelancing?

• SEO projects
• Social Media Marketing Projects
• Google Ads projects
• Email marketing projects
• Niche-based projects
• Live brand projects
• Brand-based Case Studies

• How to protect yourself Online?
• Branding you vs branding your Product.
• Positive and Negative Branding.
• Rebuilding brand Image.

• Fundamentals of A.I. tools
• How to use A.I. tools?
• How can A.I. tools help your business?
• How to automate your projects with A.I. tools?